AI persona research for builders — describe, interview 5 at once, get a report
1 Describe
2 Match personas
3 Interview
4 Insight report
Describe your product
Tell us what you're building and who you want to learn from. We pull matching personas and rank them by fit to your description.
These narrow the persona pool to your target demographic. We then rank the matches by fit to your description above. Leave anything as Any if it doesn't matter — your description does the fine-tuning.
Filtered server-side, then ranked by fit to your description
Matched personas
Ranked by fit to your product. Each shows why — quoted from their own profile. Select up to 5 to interview together.
Select 1–5 personas
Broadcast interview
Ask one question. Every selected persona answers in their own voice — compare side by side.
No question asked yet. Try a suggested one above.
Ask at least one question
Insight report
Auto-generated from the interview. Markdown — paste straight into Notion.
Leave your email and we'll follow up to ask if this was actually useful — that's how we learn whether PersonaLab helps. Your report downloads either way.